The designers were inspired by the Akzidenz Grotesk, a popular typeface, and wanted to create something with a similar appearance but with no limitations – only improvements. This new font is based on the original Helvetica font created in 1957 and was designed to be neutral and clear-cut. The inspiration for the font came from things like automobile manufacturer logos, paintings by artists such as Max Beckmann, and the Bauhaus movement. The Helvetica Neue Font was developed over four years in the late 1980s by the Swiss typeface designer Max Miedinger with assistance from designer Eduard Hoffmann. Helvetica Neue is a modern sans-serif typeface with a sleek and clean design.
